It’s no secret the property sector is advancing at a fast pace — not least in relation to the now integral role of infrastructure development, technological advancements, and investment opportunities. As we navigate the ever-changing real estate landscape, we believe in celebrating the diverse collaborations and expertise that shape our shared success.
So, to champion some of the industry’s finest talent, and gain insight into the minds of individuals from across the property space, we’re inviting friends and partners of the business to take part in our quickfire Q&A. First up for 2024, it’s Alice Kelly, international communications manager at Towngate’s bolt-on PR agency, Scriba PR…
1. Tell us about your role at Scriba and the part you play
As an international communications manager at Scriba PR, I am responsible for overseeing and implementing strategic communication strategies for our varied client base — a selection of whom are headquartered overseas. Specialising in complex B2B firms, at Scriba, we relish challenging briefs that come from technical sectors including construction, technology, engineering, recycling, and manufacturing, to name just a few.
I ensure these organisations’ stories are effectively told across numerous channels — including traditional media, digital platforms, and social media — developing and executing impactful PR campaigns that elevate our clients’ visibility and reputation in their industry on a regional, national, or even global, scale.
Having worked with Towngate since I started at Scriba — almost four years ago — I help to communicate and showcase its burgeoning commercial property portfolio and successful tenancies across the North of England.
2. What’s been a key highlight for your organisation, to get to where you are now?
A pivotal moment for our organisation was its acquisition by The Bigger Boat in June 2023. This strategic move not only marked a significant milestone — and a testament to Scriba’s success to date — but also opened up new opportunities for growth and cross-agency collaboration. Joining forces with seasoned marketing experts from the Mirfield-based firm has further enhanced our capabilities — enabling us to provide comprehensive and integrated solutions to meet the evolving needs of our clients.
